Newtech

Author: Danilo Espinal

  • Maneras simples de inspirar a sus clientes

    Maneras simples de inspirar a sus clientes

    Dependiendo de su sector, captar un nuevo cliente puede ser de 5 a 25 veces más caro que retenerlo, pero esa es solo una de las razones por las que la atención al cliente debe ser el centro de atención en su estrategia comercial.

    Después de todo, con la oferta de más empresas de asistencia de respuesta instantánea de bots conversacional [chatbots], asistencia extendida de chat en vivo e incluso manejo de redes sociales a través de Twitter y otras plataformas, hoy en día las expectativas de los clientes en lo que a atención al cliente se refiere son mucho más altas.

    Estos cinco consejos lo ayudarán a asegurarse de brindar la mejor atención posible, mientras promueve la satisfacción de los clientes y los fideliza en el proceso.

    #1 Trate de entender

    Todo el mundo quiere ser escuchado y entendido, lo cual debe ser el principal enfoque de su política de atención al cliente: simplemente escuchar. Cuando escucha los comentarios de los clientes, también abre las puertas a muchas mejoras y futuras innovaciones, porque los clientes serán los primeros en decirle lo que no les gusta, lo que les gustaría ver y cómo creen que debería hacer las cosas de manera diferente. En otras palabras, deje de hacer suposiciones costosas.

    #2 Interactúe y participe

    Cuando una persona se toma el tiempo para interactuar con su marca, ya sea una pregunta que deja en la página de un producto o un comentario que hace en una publicación en las redes sociales, siempre debe hacer un esfuerzo para responder y fidelizarlos. Ser una empresa receptiva no solo demuestra que es una empresa responsable, sino que, dado que la tecnología aumenta la necesidad de respuestas instantáneas, esta política ayudará a asegurar a sus clientes que los está escuchando y que ellos son importantes.

    #3 Muestre su personalidad

    Toda marca debería trabajar para retratar una personalidad de marca sólida y consistente. ¿Cuál es la suya? Si puede responder a esa pregunta, ha comenzado con buen pie. Ahora debe asegurarse de que la personalidad de su empresa brille en cada interacción con los clientes, ya sea al enviar un correo electrónico de marketing, contestar el teléfono o chatear con ellos en vivo. Además, debe encontrar formas de comunicarse con personalidad sin perder tiempo en intercambios prolongados. Sea rápido y auténtico.

    #4 Elimine las barreras

    En cuanto al ahorro de tiempo, una cosa que muchas empresas han comenzado a hacer en los últimos años es replantearse sus políticas. Si tiene procesos basados en papel y otros estorbos incorporados en sus procedimientos, es hora de eliminarlos. Estas cosas solo representan obstáculos para sus clientes, incluso si benefician a su negocio en pequeña medida. Entonces, en lugar de que los clientes deban ingresar su información dos veces, encuentre formas de estructurar su base de datos, use cookies y emplee la tecnología de manera efectiva para reducir sus clics. Puede que no parezca gran cosa, pero estos pequeños detalles pueden indisponer rápidamente a sus clientes, quienes siempre están apresurados.

    #5 Prometa y cumpla

    Como empresa, usted hace todo tipo de compromisos quizás sin siquiera pensarlo dos veces, ya sea prometer a sus clientes que sus artículos favoritos “volverán a estar disponibles pronto”, o comunicarles que se espera que su paquete llegue el viernes. A veces suceden cosas que están fuera de su control, pero es muy importante que siempre haga todo lo posible para cumplir estas promesas aparentemente pequeñas; de lo contrario, corre el riesgo de molestar a sus clientes, quienes de seguro cuentan con usted para cumplirlas. Prometa a lo grande y cumpla aún mejor.

    ¿Qué está haciendo para inspirar la lealtad de sus clientes?

  • What Is Industrial AI And Why Do We Need It Right Now?

    What Is Industrial AI And Why Do We Need It Right Now?

    Since its inception in 1956, Artificial Intelligence (AI) has progressively transformed industrial processes – it’s application now ubiquitous in 2021. In this data-centric era, the movement of Industrial AI is pivotal for growth in its ability to employ deep-learning to autonomously solve and develop technology and processes, and produce meticulous results.

    Why Industrial AI Is Crucial In 2021

    Industrial AI is crucial for development; it enhances time-efficiency while simultaneously delivering consistency and reliability – all contributing to the functions of successful business output. With competition and innovation running rife in all industrial sectors (and the added layer of social distancing in 2020) Industrial AI fulfills the need for a more complex approach to operations, advancing the necessity for progress and development.

    Broad Examples Of Industrial AI Applications To Transform Processes Offering sophistication and a smarter tomorrow, Industrial AI reconstructs the way all manner of processes are executed in an industrial context.

    Accelerate Design Validation Processes

    Industrial AI optimizes the time-consuming design process of new products and systems by discovering potential and concealed issues. This is effective for avoiding future unforeseen obstacles later down the line.

    Automation Of Material Movement Jobs

    Industrial AI allows for consistent material handling and movement across various warehouses; from aerospace to e-commerce, automobile to perishables. Self-driving vehicles loaded with AI technology navigate their environment while distributing materials from A to B, allowing consistent industrial movement.

    Enhanced Predictive Maintenance

    Applying Industrial AI systems to maintenance processes ensures such essential tasks are achieved to a superior standard. Predictive maintenance is a combination of AI-driven measures and data from sensors and the Internet of Things (IoT) which allow manufacturers to foresee and desist future machine failures. Not only does this streamline the manufacturing process in real-time, but it offers a more economical and time-efficient future.

    Improved Growing Conditions

    As the world’s population skyrockets, its crucial that food harvesting is working at an optimum level. With the developing popularity in both indoor and vertical farming (each optimizing space), Industrial AI is used in combination with other digital technology to deliver the perfect growing conditions for plants.

    Optimized Supply Chain Network

    Hindrances in any widespread supply chain can present disruptions in both cost-efficiency and productivity. Industrial AI commands the supply chain by employing predictive and complex systems to optimize each level of process; from logistic planning to producing inventories. This practical approach removes the potential obstacle of human error and sustains a dynamic supply chain.

    The Top 10 Cases Of Real-World Industrial AI

    Predictive Maintenance

    As explored above – through Machine Learning, data readings, and sensors, Industrial AI systems can interpret and predict the requirement for maintenance of one or many assets in an industrial workspace.

    Quality Checking

    Industrial AI is used in conjunction with optical technology to perform automated optical inspection which allows manufacturers to spot any detrimental flaws in a system or product.

    Manufacturing Process Optimization

    Autonomous machines replicate tasks usually carried out by humans and achieve a level of productivity that is both consistent and reliable. Through Machine Learning, robots learn their dedicated task without human interaction.

    Supply Chain Optimization

    When it comes to a well-oiled supply chain, predictive inventory management is one of the most widespread applications of Industrial AI. It is a vital aspect for manufacturers to generate both economic efficiency and productivity.

    Cybersecurity And Privacy

    In our data-driven, GDPR-aware society, it is necessary to apply AI-powered cyber threat detection and response. This is critical for maintaining safety in the digital landscape.

    Autonomous Physical Security

    Big Brother is watching! AI-surveillance systems ensure safety measures are continually present by identifying potential threats and hazards in the workplace (and beyond).

    Data Management

    Accessing data is a tricky task at the best of times. Industrial AI systems have the capacity to trawl and access stored data with a systematic approach. Such procedures as data management, data acquisition, and data filtering (for example) are achieved in real-time speed and accuracy.

    Smart Assistants

    There’s no escaping the likes of Siri and Alexa. In the industrial environment, voice assistants enhance the experience of monitoring systems by removing the need for inputting commands or printing long status reports. Instead, workers can request insights in real-time.

    AI R&D

    Electronic design automation (EDA), or computer-aided design, is a primary application of AI that allows manufacturers to achieve multiple versions of a design that overcome certain pre-set constraints.

    Resource Exploration

    In more volatile, hazardous working environments, Industrial AI increases levels of safety and productivity by analyzing and processing a scope of images (captured via radar, satellite, and/or drone) to decipher an optimal point for resource extraction. This is most effective in Mining, Oil, and Gas industries.

    Industrial AI; All Systems Go

    From food manufacture to artificial assistants, AI paves the way to a smarter, more consistent, more productive future. Its place in an industrial context is permanent and evolving – the capacity for AI development is limitless. Optimizing output, efficiency, and productivity and safety measures, AI is a prerequisite in the future of all levels of industry.

  • Programming Languages You Must Know In 2021

    Programming Languages You Must Know In 2021

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    2021 is a great time to learn programming or improve your skills. With more time at home as a result of the coronavirus pandemic, you probably have lots of opportunity to learn more about programming and write fun or useful software.

    Whether it’s your first language or your twentieth, learning in-demand programming languages is a great way to expand your knowledge and become more useful to employers. Some are extremely easy to learn, while others focus on speed of execution or runtime safety.

    Every language makes a slightly different tradeoff in some dimension, so adding more languages to your toolbox is always a good thing. Plus, most concepts transfer between languages, so the second or third will be far easier than the first.

    In this article, you’ll learn a little bit about some of the most popular and useful programming languages in existence and what distinguishes each one from the rest.

    Python: Simple, Elegant, Powerful

    Python is a hugely popular programming language—quite possibly the most popular in the world. It’s commonly used for tasks ranging from data science to backend web applications. Python’s claim to fame is its ease of use, libraries for every task, and huge community.

    Regardless of what you’re doing with Python, expect to find a warm and welcoming community of people from around the world working on a similar thing. The job market for Python is large and thriving, so learning it can be a great financial decision as well.

    JavaScript: The Power of the Browser

    Unlike Python, JavaScript has one primary niche: frontend web development. While JS can also run server-side via Node.js, it’s mostly used in code running in users’ browsers.

    JavaScript’s community is of a similar size as Python’s. Additionally, practically every computer user has a JavaScript runtime installed (in the form of their browser), so showing off your creations couldn’t be easier. On NPM, the package registry for JavaScript, there is a package for nearly every imaginable need.

    C# and Java: Fast, Safe Backend Code

    C# and Java aren’t directly related, but they fill a similar niche and are similar languages, so they go together. Compared to C++, Java and C# are simple to learn and nearly as fast for most use cases. Backend web apps are the most common use cases for these languages, but nearly anything is possible with these two languages. They’re mature and well-supported on every major operating system.

    Java runs on the Java Virtual Machine, while C# runs on the Common Language Runtime. In both languages, you can compile a single executable and run it on any system with the JVM or CLR installed.

    What’s Next?

    The four programming languages we looked at today are just a few of the hundreds or even thousands of languages in existence. However, knowing a few of these languages well will provide you with a foundation to build all sorts of software and learn any other language you could come across throughout your programming career.

  • 9 Empresas con culturas corporativas que inspiran

    9 Empresas con culturas corporativas que inspiran

    La cultura corporativa es activo muy importante en estos tiempos y algunas empresas las están implementando con éxito. Aquí hay nueve ejemplos de marcas que han otorgado un rol protagónico a la experiencia de sus empleados.

    #1 Zoom

    Este proveedor de software de videoconferencia se ha popularizado a medida que más personas han comenzado a trabajar, realizar conferencias y chatear desde sus hogares. Pero, desde el primer día, Zoom se ha enfocado en cuidar a sus empleados. Por ejemplo, motivan a su personal a traer a sus amigos y familiares al trabajo para que sus colegas puedan conocerlos personalmente. Cuando comenzó la pandemia, Zoom también les retribuyó, ofreciendo licencias gratuitas a los educadores desde kínder hasta doce (K-12).

    #2 Patagonia

    Las osadas movidas de Patagonia no se limitan sus actividades de cara al consumidor. A lo interno de su organización, Patagonia ha adoptado horarios de trabajo flexibles para fomentar un equilibrio saludable entre el trabajo y la vida personal, además de estipular una gran cantidad de tiempo libre para que sus empleados puedan satisfacer sus propios intereses. A cambio, se han ganado una base de clientes y empleados extremadamente leales.

    #3 Intuit

    El modelo “Design for Delight” (D4D) [Diseño para el Deleite] utilizado por Intuit, es uno de los mejores enfoques culturales en el mundo de los negocios. Sus prácticas institucionales consistentes les ayudan a mantener el enfoque en “deleitar” tanto a clientes como a empleados todos los días, y los beneficios de sus empleados son un ejemplo claro de ello, incluyendo una gran cantidad de PTO [Paid Time Off (liciencia con disfrute de sueldo)] y conducta humanitaria en el lugar de trabajo.

    #4 Hubspot

    Encabezando cualquier lista de “Mejores empresas para trabajar”, Hubspot se ha ganado un gran nombre como organización con visión de futuro. Una política que ayuda a ejemplificar su misión es la “política de no puertas”, la cual, la cual es conocida por permitir a todos los empleados decir lo que piensan a cualquiera, independientemente del puesto o la antigüedad de la persona en la empresa.

    #5 Zappos

    Zappos ahora tiene una cultura corporativa bien establecida, que funciona capacitando a los empleados para que trabajen con autonomía, algo inaudito en el negocio de servicios. Al darles a los empleados la oportunidad de “hacer lo que sea necesario” para mantener a los clientes satisfechos, los empleados de Zappos pueden obtener resultados con seguridad y control. Más allá de eso, Zappos también presume con orgullo su larga lista de beneficios para empleados.

    #6 Pixar

    La increíble creatividad que surge de los estudios de Pixar no tiene rival, y gran parte de eso proviene de su cultura de apoyar la creatividad en todas sus facetas. Su cultura inspiradora, que motiva a los empleados a compartir a menudo su trabajo inconcluso e ideas en bruto, ayuda a las personas a crecer juntas en un entorno de colaboración y retroalimentación positiva.

    #7 Costco

    Cuando se estableció por primera vez, Costco captó grandemente la atención del público con sus opciones operativas, pero su decisión de empoderar, capacitar y “desestandarizar” las funciones, ha demostrado ser altamente efectiva. Al no ser ya considerada tan radical, la cultura de Costco ha perseverado, manteniendo a sus empleados satisfechos durante más de 37 años.

    #8 LinkedIn

    El compromiso con las personas es solo una de las cosas que han ayudado a LinkedIn a posicionarse en la lista Glassdoor de Mejores Empresas para Trabajar. También se debe a sus cinco principios fundamentales, los cuales realmente ponen en práctica todos los días. Tales principios incluyen: Transformación, Integridad, Colaboración, Humor y Resultados, y es un enfoque que ha funcionado perfectamente para esta red social profesional a lo largo de los años.

    #9 Spotify

    Mientras muchos servicios como este han surgido y luego han desaparecido, Spotify sigue vigente como una marca extremadamente fuerte gracias a sus estrategias únicas y su sólida cultura empresarial. Como parte de su nada tradicional estructura corporativa, sus “escuadrones, tribus y gremios” han ayudado a impulsar el éxito de esta empresa al cultivar intereses compartidos entre su gran base de empleados. Por otra parte, su compromiso con las experiencias sociales y el fomento de la inclusión le ha llevado lejos.

  • 5 Signs You Work In An Amazing Company Culture

    5 Signs You Work In An Amazing Company Culture

    The traditional workplace is being challenged and reconstructed. The goal of accomplishing a Monday to Friday 9-5 role is left in the dust as employees crave more freedom, more variety, and an enhanced work-life balance. The term ‘wellbeing’ has never been so prevalent within the realms of the workplace.

    Meanwhile, as expectations and requirements of new employees become greater, brands and businesses must appeal to those candidates who embody the best of the best; by promoting their unique and exciting company culture. The experience of work is now defined by a company’s ability to take care of its staff and their wellbeing. Here are the five signs you are working for a company with an amazing culture.

    Supported And Encouraged To Grow

    When working for a company, you are no doubt faced with the hierarchical structure of the workplace throughout your workweek. Traditionally, this mode protected the status quo and steady stream of workloads across staff, but the lines have steadily blurred. Managers are encouraged to be mentors and role models for those at the earlier stages of their careers. If you feel mentored and actively inspired to release your potential, then this is a good sign you are surrounded by a positive culture.

    When the management structure of a business provides support and encourages its workforce to grow, it is producing a subliminal attraction to remain devoted to the team. A low staff-turnover represents a feeling of commitment and loyalty to a company that oozes an amazing culture.

    You Feel Supported To Overcome Your Weaknesses

    The dreaded obstacle of admitting our weaknesses is a rite of passage when it comes to appropriating a new role. However, in a society that translates vulnerability as a measure of courage, an organization should recognize its employee’s individual strengths and weaknesses. To this end, it is possible to match an employee to their ideal role. On one hand, this advocates wellbeing within the workplace. On the other, business efficiency and productivity are improved as the most appropriate member of staff is responsible for a certain task. Ultimately, it’s a snowball effect.

    When you are compensated for your weaknesses, for example, offered flexible working for poor timekeeping or given space and time for additional training where you fall short, your organization is clearly proving themselves as owning an amazing culture.

    Everyone On The Same Page

    Once again, referencing the archaic hierarchical structure, information was traditionally released on a need-to-know basis. This format has no place in the context of 2021; transparency is key. A company that strives to maintain thorough communication at a consistent level across its workforce demonstrates an awareness of equality. It is also a necessary component when it comes to efficiency as there is no staggered release of information. Instead, everyone has access. Transparency encourages a close-knit and respect-driven environment, which equates to an amazing company culture.

    Invigorating An Entrepreneurial Spirit

    Slowly, companies recognize that the most effective approach to increasing productivity is through a happy, healthy workforce. Humans thrive off of acknowledgement from their peers and effective utilization of creative skills. So, companies inject drive through positive influence and ignite an entrepreneurial spirit amongst the staff. The shift to creating an amazing company culture is the new trigger for productivity, not holding the proverbial gun to an employee’s head.

    Awareness And Emphasis On The Employee Experience

    The employee experience relates to what people encounter, observe, and feel over the course of their career journey within an organization. Your experience is dictated by how well a company stands true to its ethos and culture to deliver results both internally and externally.

    Turning employees into advocates of a business is incredibly effective for permeating a positive brand message of its exciting culture, both in external and internal contexts. Pizza lunches, half-days, trips out and financial rewards for successful innovation are all examples of incentives that serve to enhance the employee experience.

    Are You Experiencing An Amazing Company Culture?

    As the workplace moves beyond recognition, and with endless career paths as well as intermingling work roles housed within a single company, finding an organization that reflects your core beliefs through its incredible corporate culture has never been so accessible.

    Today, companies seek to build cohesive and diverse teams that contribute both labor and culture.

    It’s an incredibly exciting time to witness the evolution of the workplace, and company culture is one of the greatest assets to consider when considering your job role. To identify if you are in the correct company, it must always ensure the generation of constant opportunities, make sure that you can grow personally, that it recognizes your work and your good performance but above all that it is able to adapt to future changes so that this way you can always stay at the forefront of all the opportunities that organization offers.

  • Using Social Media to Understand Customer Sentiment

    Using Social Media to Understand Customer Sentiment

    Social media is, undeniably, an incredibly influential and accessible tool for forging relationships with your target audience. It offers an immediate space for brands and customers to interact with one another.

    However, social media offers so much more than a stage for brand identification and customer engagement. It is a potent place for businesses to cultivate powerful insights into their customers’ sentiments, i.e., t e overall impression that you transmit.

    What Is Customer Sentiment Analysis?

    This refers to the ability to process social analytics and data to produce insights into the all-round impact a brand makes on its target audience. Through customer sentiment analysis, brands can gauge the positive and negative reactions to new products or service releases, and over time, may produce an aggregated report into trends and customer concerns.

    Customer sentiment value is collected through text analysis. This is a system that gathers statistical and linguistic interpretations through natural language processing (NLP) and machine learning techniques to generate a score of public response to the content a brand puts out. The results allow data analysts to produce an understanding of public opinion, to collect necessary market research, and enable brand monitoring and product reputation. The data provides an all-encompassing perception of customer experience.

    Using Social Media to Measure Customer Sentiment

    Social is unavoidably reserved for real time customer engagement and interactions – it offers a platform to ask questions and share both positive and negative experiences. Such feedback is crucial for the brand to grow and adapt their customer service approach.

    Before implementing a social campaign, determine an avatar – an impression of the ideal audience figure. By doing so, it’s possible to create a social plan that will serve to enrich the audience experience – from the choice of social platform to the variety of content you choose to share. For example, if you target female Millennials, Instagram will feature heavily in your brand’s social plan. Alternatively, you may direct your energies towards an entrepreneurial and business-focused audience, in which case, LinkedIn would become the platform of choice. Choosing the right social platform and forming an online community will assist in building a system of social listening, concept development, and gap analysis – all of which contribute to the measurement of customer sentiment.

    Customers have refreshed expectations of customer service in this digitally-driven world. While in decades passed reputation was built through word-of-mouth and published reviews, customers can now deliver feedback in an instant. As such, brands must employ response staff such as social media managers, brand executives, or even a chatbots who will communicate with customers reaching out.

    Speed Vs. Assessing the Perfect Response

    Social media moves fast, so its crucial brands keep their finger on the button. Implementing a response plan will ensure consistency when handling customer sentiments of all forms. This will include an escalation process, a set of dedicated guidelines, and a list of compensations or complementary products that can be offered as an apology.

    Don’t ignore customers, and always respond to them via the same form in which they connect – such as through messenger, on your account page, or as a comment. Furthermore, if their feedback refers to a certain team or member of staff, it’s good etiquette to request they share their contact details through private means so it’s possible to respond accordingly. And, in every instance, respond in a way that is positive and reflective of the brand’s tone and identity. Show your customers that you are listening and that you truly care. Actions speak louder than words.

    Learning from Customer Sentiment on Social

    Customer sentiment can take a variety of forms, but every situation should be considered a learning curve. Constructing and refining a holistic response procedure will set a brand on good stead when new feedback is received, in addition to preparing you for unanticipated criticism.

    While customer service remains a historic methodology, the forms in which it takes in 2020 onwards are immense – so using social to understand customer sentiment is fundamental to ensure the provision of the highest quality and to forge deep relationships with your customers who in turn will help you improve your products and services with their direct feedback.

  • Customers, Employees, And the Circle of Happiness

    Customers, Employees, And the Circle of Happiness

    The peak physical sign of business success is the uncontainable smile of a satisfied client or customer. Customer satisfaction is the ultimate goal of any organization – without the customer, there wouldn’t be a business after all. But accomplishing a target customer’s emotive response to a brand, service or product requires a certain corporate algorithm that combines profitability, employee morale, and consumer satisfaction. Let’s dive in.

    Why Happy Employees Make Happy Customers

    The corporate approach to the working model can oftentimes feel as though it prioritizes results over process. This lays a significant amount of pressure on employees, particularly those in the operational side of the business who may be considered dispensable (such as shop floor advisors or warehouse operatives). When the entire focus is on how a customer receives a product, this corporate strategy is in fact counter-productive. For this reason, rife

    Where the goal is to attain repeatedly happy customers, it is crucial that the workplace itself produces happy employees. Why? Because happiness is palpable. Your employees are the most important brand representatives. When spirits are high, productivity is at its best. It requires a well-oiled and finely-developed machine to deliver the results of a successful business, and customers feel this.

    Inspire and Innovate, Positivity Breeds Positivity

    The lead up to 2020 has brought along with it an emphasis on wellbeing and company culture. The job search has transformed. Once a painful, grinding system of physical resumes and trawling towns, job boards, and newspapers for vacancies, the internet now provides various social networking platforms where brands and businesses are expected to bare all.

    It is now an organization’s best interest that its employees boast cheerfully on public domains how great it is to work for them. It isn’t just prospective employees who see this, but also prospective customers and clients. In a ratings-obsessed world, the corporate model has had to reapproach the foundations on which it bases its success.

    Consequently, employees become individuals. The refreshed model favors their experience of work as part of the process of well-rounded triumph. Such success is bred from encouraging staff with incentives, additional training, coaching, and recognition. Inspiring inward growth and innovation transfers a greater quality of output.

    Happiness Is Contagious

    In an examination into how employee morale impacts productivity, Gallup’s 2020 State of the American Workplace Report found that, while wellbeing has dipped (largely with thanks to the pandemic), engagement in the workplace has “hit a new high”. This refers to workers who are enthusiastic and dedicated to their work and working environment.

    The pandemic backdrop has invariably influenced the findings. The employer response, which has had no choice but to improve, has injected newfound commitment to transparency and communication among staff. Further, with a significant portion of employees made unemployed, there is a smaller employment base in which to cultivate metrics. However, this has restored the spirits of those who remain employed and their consideration of their employers. As opposed to dis-engagement, they wish to contribute to positive change.

    Ultimately, Gallup found that greater levels of staff engagement produced substantially better outcomes, elevated customer service, greater company loyalty, and improved health; engagement demonstrating a different kind of employee happiness. While this only represents 38% of workers, it proves a huge 12% increase since Gallup began tracking the metrics in 2000. It’s reassuring to see improvements, there is, however, a lot of space for progression.

    The Circle of Happiness

    The pursuit of customer happiness must be less utilitarian and more process-driven. With such simple tokens of gratitude as pizza lunches, 4 p.m. fridays, useful workplace training, and the odd ping pong table, employees are more encouraged to produce the results that a brand wishes to succeed – simply for feeling happier.

  • How Agile Fits In A Post-COVID World

    How Agile Fits In A Post-COVID World

    A manifesto is defined as a declaration of set policies and purposes of a particular movement – a rule book if you will. The Agile Manifesto is a response to software development product delivery and is combined of four values and twelve principles. From humble beginnings as a swift and adaptable working model to software development, the Agile Manifesto is universally agreed to dictate a straightforward, more productive approach to product delivery, now, within a variety of industries.

    With an understanding of its history and its purpose, it is possible to examine why Agile is relevant in the modern workplace, specifically, while the world is encouraged to work from home during the COVID-19 pandemic.

    What Is The Agile Methodology?

    The Agile Manifesto was born from frustration caused by a misalignment between a client software order (to overcome a particular business need) and the amount of time to deliver the technology. During the time lag, client business requirements evolved, meaning the final product, based upon the original blueprint, was automatically outdated.

    Many projects were canceled. Traditional software development led by the Waterfall model (whereby communication between client and developer was limited) didn’t take advantage of the pace of technological advancement, nor did it achieve the call for speed – it simply didn’t work efficiently enough. In 2000, a group of tech pioneers conceived the set of values and principles that would become The Agile Manifesto procedure for software development. In a nutshell, the Agile Methodology prioritizes speed, innovation, and elevated customer focus in the workplace.

    How Does The Agile Manifesto Fit In The Modern Workplace?

    Agile remains a crucial component in work methodologies. In the context of 2021, it provides an easy-to-manage platform on which to develop and deliver effective work strategies. However, The Agile Manifesto now encompasses far more than software development. Organizations that maintain the priorities of Agile incorporate the functions throughout the business.

    Along with many other realizations, COVID-19 has demonstrated that we can never be fully prepared for a sudden slap in the face. More than ever, the Agile approach is called upon to fulfill service and product demand. After all, its principles are based on quick shifts, reactivity, proactivity, and adaptability; the clue is literally in the name.

    The Agile Mindset And The Influence Of COVID-19

    The spontaneous shifts and movements of the industrial landscape demand reactivity from organizations – COVID-19 has pushed all working systems to the limits. While those who are able to are encouraged to work from home, Agile provides the backbones for team collaboration and project success; this is particularly beneficial for aiding the obstacle of physical distance. The methodology, to break a working timeline into manageable bitesize pieces, makes it easier for an organization to achieve current expectations of a project at each leg of the journey. With a dissected work journey, Agile provides a gap for team members to provide an immediate and real-time response to such changes, as a result, ensuring the ultimate product is based upon in-the-moment necessities.

    Though COVID-19 has disrupted our familiar working system, Agile provides us with a few tricks up our sleeve. Part of the Agile Manifesto is to award power to the individual. Decisions can be made without managerial consent, and this preserves a steady momentum throughout a workflow. While team members are restricted to certain working locations, members are able to implement decisions without drawing out the confirmation process.

    Keeping Business Buoyant

    The ‘new normal’ molded by the pandemic means that businesses, clients, and individuals alike have been put to the test. Social norms are altered for the foreseeable, meanwhile, working systems have required urgent reformation.

    Nevertheless, The Agile Manifesto presents a space for industries to grip on to a sense of stability, despite any temporary downturns. Agile is reuniting us with its technological roots. Through videoconferences, instant messaging, and the plethora of digital tools at our fingertips, organizations have the opportunity to adapt and survive by means of the Agile working model – let’s take advantage.

  • Conviértete en un talento estrella en solo 5 pasos

    Conviértete en un talento estrella en solo 5 pasos

    Con una competencia tan amplia dentro y fuera del lugar de trabajo, capturar el reconocimiento de tus jedes no es una tarea fácil. Ya sea que tu objetivo sea convertirte en el CEO más respetado de una empresa de tecnología moderna o en el trabajador de taller más competente, estos cinco pasos lo ayudarán a encontrar el camino para convertirse en un talento superestrella.

    Habilidades duras – Competencias técnicas

    Desde la gestión de bases de datos hasta el diseño integral de UX, las habilidades técnicas se relacionan con las competencias técnicas necesarias para cumplir con tu función laboral, y estas se obtienen a través de la educación y la capacitación, los cuales son puntos fundamentales para destacarte en cualquier área. El conjunto particular de habilidades duras que encarna es lo que lo hace tan único y necesario para el negocio. Por el contrario, si no tienes en este departamento, podría ser un factor restrictivo para ganarte la aprobación de cualquier persona que pueda promoverte.

    ¿Cómo se adquieren más habilidades duras? Aprende cosas nuevas, toma a tu gerente de línea para hablar uno a uno y expresarle tus deseos de avanzar en tus fortalezas. En un mundo tan denso digitalmente, existen numerosos cursos en línea que puede emplear para fortalecer sus habilidades técnicas.

    Habilidades blandas – Competencias de personalidad

    Las habilidades blandas se definen como los rasgos de tu personalidad. Si bien la vida es una influencia importante en cómo las habilidades blandas se refinan y mejoran con el viaje del individuo, es posible aprender y avanzar en aquellas que te dejarán a un lado como un talento estrella.

    La inteligencia emocional, la comunicación, la apropiación, la escucha activa y la paciencia son algunos ejemplos de habilidades sociales representadas en un talento superestrella. Hay formas en las que puede desarrollar sus habilidades sociales, como cursos de oratoria, enfatizar su voluntad de aprender y demostrar que es un trabajador adaptable.

    Perfecciona tu enfoque personal

    La ética del lugar de trabajo “sin drama” favorece a quienes tienen la capacidad de separarse de sus emociones. No es de extrañar que perfeccionar tu enfoque, es decir, tu capacidad para controlar y obstaculizar tus emociones y separar tus personajes profesionales y personales, sea un paso importante para convertirse en un empleado clave.

    Esto no es algo natural para algunos: hay muchas industrias en las que sus pensamientos y sentimientos son los factores únicos que aseguran que se destaque (como en los campos artístico y creativo). Sin embargo, en aras de la profesionalidad, ¿podríamos sugerir gritar contra una almohada en la comodidad de su hogar para disuadir una avalancha de rabietas y torbellinos emocionales en el lugar de trabajo?

    Demuestra tus valores

    Con términos tan omnipresentes en 2020 como “bienestar” y “cultura empresarial”, los talentos forman una alianza tácita para crear un lugar de trabajo feliz basado en sólidos valores mutuos. Por lo tanto, para ser un talento superestrella, debe determinar cómo se alinean sus valores y los de la empresa.

    Para destacar entre el grupo de colegas, demuestra tu compromiso de apoyar los valores de la empresa combinándolos con los tuyos. Para el asistente de servicio al cliente en la tienda de ropa, vístete para impresionar con un atuendo fresco y de marca que represente el ambiente fresco y estético del negocio. Para el especialista en marketing social de una agencia nueva en la escena, reitere el estilo innovador de la empresa a través de tu propio enfoque de campaña audaz, atractivo y atrevido.

    Tomarte un respiro de cinco minutos no es un descanso del trabajo, sino que reinicia tu cerebro para dar lo mejor que puedas.

    Reorganiza tus hábitos

    Tus hábitos en el lugar de trabajo son intrínsecos a tu valor como talento superestrella. Por ejemplo, si tomas dos horas para acomodarse al día, tomarse un tiempo para tomar un café y configurar tu escritorio, no se lo reconocerá por su gestión del tiempo ni por su eficiencia. En cambio, demuestra tu naturaleza autónoma e ingeniosa para mostrar cuán habitualmente armonioso eres en el lugar de trabajo.

    Si practicas estos 5 pasos de manera constante y organizada te aseguramos que encarnarás fuertes valores personales y profesionales. Serás una persona emocionalmente consciente, que tiene la capacidad de afrontar el entorno laboral con calma, aplomo y motivación. Tanto sus habilidades blandas como duras, aunque refinadas y avanzadas, se abordarán constantemente a través de su voluntad de crecer y aprender.

  • Tribus laborables: ¿Cuál es su rol en la tribu?

    Tribus laborables: ¿Cuál es su rol en la tribu?

    El concepto de “trabajo” se remonta a milenios; si usted hubiese sido uno de los primeros homo-sapiens, le habría tocado un rol de recolector de piedras, fabricante de puntas de flecha, pintor de cuevas, recogedor de frutas … para garantizar que su tribu estuviese a salvo y segura en su asentamiento; el único propósito era la supervivencia. A lo largo de los siglos, los asentamientos se convirtieron en pueblos, que más adelante se convirtieron en ciudades, y la bolsa de trabajo creció cada vez más, y la tribu necesitó adquirir nuevas destrezas y más colaboración para prosperar como una raza a gran escala.

    En este artículo se emplea la definición de “tribu” en el contexto de la cultura laboral moderna. Los asentamientos y las ciudades ahora son equipos y departamentos. La jerarquía en el entorno de trabajo está influenciada por una teoría desarrollada que se dedica a la investigación psicológica del desarrollo tribal, el cual se divide en cinco etapas.

    La etapa a la que pertenece un empleado es un reflejo de los compañeros de trabajo y equipos por los que se incline, así como de su voluntad para evolucionar o ser lanzado a los lobos. Entonces, ¿cómo puede identificar a qué etapa pertenece en la teoría de la tribu? Veamos.

    Etapa uno – Todo es terrible

    Esta etapa está reservada para aquellos con ambición limitada, gran resentimiento hacia su lugar de trabajo y poco sentido de ética profesional. Su enfoque se ve reflejado en su manera negativa de expresarse. En cuanto al contexto, probablemente estén representados por los delincuentes de la sociedad. Consideran que el mundo es sencillamente un lugar terrible.

    Etapa dos – Comprometidos con nadie

    La segunda etapa está colmada por una tribu de víctimas, oprimidas por su propia miseria existencialista de que únicamente su mundo es un lugar terrible. Las tribus de la etapa dos son los feos del baile: su lenguaje corporal es suficientemente elocuente, así como su renuencia a transmitir pasión o ambición. Los teóricos describen a esta tribu como “pasivamente antagónica”; han estado allí, vivieron la experiencia y no tienen interés en ver cómo esta vez el proceso podría tener éxito; es inútil.

    Etapa tres – Comprometidos conmigo mismos

    La etapa tres del desarrollo tribal se aleja de la autoestima inestable para enmarcarse en una cultura narcisista. Imagine a este empleado tribal como un obsesivo consigo mismo, incansable generador de chismes en el lugar de trabajo, y promotor de un sistema de creencias cuyo objetivo es establecer que nadie puede estar a su altura. En contraste, la etapa tres del desarrollo tribal está integrada por empleados motivados para trabajar; sin embargo, su vena de negatividad se ve retratada en su desprecio hacia los compañeros de trabajo y mentalidad de lobo solitario. Se sienten sin apoyo y con presiones de tiempo.

    Etapa cuatro – No hay “yo” en el “equipo”

    Finalmente, la etapa cuatro de desarrollo tribal se basa en el reconocimiento del equipo, ante lo cual se abre un nuevo espacio para el liderazgo. La tribu de la etapa cuatro rechaza la visión individualista de la etapa anterior, orientándose más al trabajo en equipo y la colaboración. El enfoque en el equipo es tan fuerte que, si por alguna razón hubiese una crisis, el individuo sufrirá una sensación de pérdida. Un trabajador tribal de la cuarta etapa se presenta al trabajo, no solo para trabajar, sino para ser parte de la camaradería y el sentido de éxito del grupo.

    Etapa cinco – Todo se inspira

    Esta tribu irradia pasión, orgullo y un potencial ilimitado. Es aquí donde la cultura de la tribu se desarrolla y refina a través del nacimiento de valores y compromiso, lo cual se refleja a través del negocio. La colaboración es tan fundamental como la capacidad de trabajar de forma independiente. La razón de ser de la tribu de la etapa cinco es innovar, liderar e inspirar.

    ¿Qué significan las etapas de desarrollo tribal para los negocios?

    Es perfectamente posible escalar posiciones en el desarrollo tribal y mejorar su experiencia de trabajo a través de un conjunto de criterios, determinación y autoconsciencia. Los dos identificadores clave que lo colocan dentro de una cierta etapa, son las palabras que utiliza para expresar sus sentimientos y las relaciones que construye. Reconocer sus deficiencias hará de su crecimiento una meta alcanzable.

    Desde la perspectiva de las grandes empresas, la ventaja de aceptar el sistema de tribus es la capacidad de responder al mismo. Al fomentar una progresión hacia la siguiente etapa, los negocios crean un ecosistema construido sobre la base de la autosuficiencia y el crecimiento integral. A través de la identificación, la empatía y la motivación, los líderes empresariales pueden ofrecer a quienes se encuentran en las etapas iniciales la oportunidad de reconocer y poner en práctica todo su potencial.