Investing in and building a community around your brand can literally save your company. Just take Harley-Davidson, for example, which was facing financial ruin back in 1983. Fast forward to today and they’re one of the top 50 global brands, currently valued at nearly $8 billion — and they achieved...
Employee Tribes: Which Tribal Role Do You Play at Work?
The concept of a ‘job’ reaches back millenniums; as an early homo sapiens you’d have your role as rock collector, arrowhead-maker, cave painter, fruit-picker… to ensure your tribe was safe and secure in its devoted settlement; the sole purpose was survival. Over centuries, settlements became towns, which became cities, and...
9 Companies With Corporate Cultures That Will Inspire You
Corporate culture is ultra important these days, and some companies are doing it right. Here are nine examples of brands who have put employee experience front-and-center. #1 Zoom This video conferencing software provider has hit the mainstream as more people have begun working, conferencing, and chatting from home. But, from...
The 7 Best Productivity Apps to Help You Get More Done
If productivity seems like an elusive skill, technology is here to save the day. With more people working from home than ever, and our routines all out of whack, it’s about time you found an app that can help you adjust, stay on track, and get more done. These seven...
Routines that will improve your Productivity
Did you know that the average person spends over 2 hours a day browsing social media? Meanwhile, the average professional over-checks their email every 37 minutes. When you add up the countless examples like this, one study concludes we waste nearly 22 hours a week (see article). Chances are, if...
5 Signs You Work In An Amazing Company Culture
The traditional workplace is being challenged and reconstructed. The goal of accomplishing a Monday to Friday 9-5 role is left in the dust as employees crave more freedom, more variety, and an enhanced work-life balance. The term ‘wellbeing’ has never been so prevalent within the realms of the workplace. Meanwhile,...
Using Social Media to Understand Customer Sentiment
Social media is, undeniably, an incredibly influential and accessible tool for forging relationships with your target audience. It offers an immediate space for brands and customers to interact with one another. However, social media offers so much more than a stage for brand identification and customer engagement. It is a...
Customers, Employees, And the Circle of Happiness
The peak physical sign of business success is the uncontainable smile of a satisfied client or customer. Customer satisfaction is the ultimate goal of any organization – without the customer, there wouldn’t be a business after all. But accomplishing a target customer’s emotive response to a brand, service or product...